Here’s a collaboration we didn’t see coming: Disney Mickey Mouse Edition by Vespa. This coming together of the two hugely popular brands celebrates Disney’s 100th anniversary with a tribute to creativity, imagination, light-heartedness, and fun.
Vespa is perhaps the most famous scooter brand out there, and for many it’s more than just a handy commuter, it is a way of life. The manufacturer has already revealed some interesting collaborations along the years, such as the ones with Justin Bieber and Dior, so perhaps we shouldn’t be surprised by this one, which sees the Italian scooter get a cartoon treatment courtesy of Mickey Mouse.
For this collaboration, the Vespa Primavera 50cc, 125cc and 150cc are coloured black, red, white and yellow: the same hues to have characterised Walt Disney’s most famous mouse for decades. The yellow wheels are reminiscent of Mickey Mouse’s shoes, while the black mirrors recall his unmistakable round ears. A graphic pattern outlining the character’ silhouette decorates both sides of the scooter as well as the front. Finally, Mickey Mouse’s ‘signature’ is featured on both the saddle and the front shell. And as a cherry on the cake, there’s a matching helmet in the same colours.
Speaking about the Mickey Mouse scooter range, Michele Colaninno, Chief Executive of global strategy, product, marketing, and innovation of the Piaggio Group, commented on this collaboration: “Dreams allow us to look to the future with optimism, even in complex times such as these. A timeless icon like Vespa could not fail to celebrate, on this very special occasion of Disney’s 100th anniversary, an equally everlasting icon like Mickey Mouse, with a tribute to creativity, imagination, light-heartedness, and fun – the very values that have always anchored Vespa. Today, as then. This collaboration between Vespa and Disney represents the celebration of two historic companies that have a common dream: to allow everyone to express their imagination freely.”
Claire Terry, Senior Vice President, Disney Consumer Products, Games & Publishing EMEA added: “Just like Mickey Mouse, Vespa is a cultural icon, evoking a sense of fun and adventure and together they form a wonderful combination, truly extending our timeless storytelling. We are incredibly excited to bring this version of the iconic scooter to our fans in our centenary year and bringing all of Mickey’s charm and personality to road trips wherever people want to go!”
No word on prices or availability on the limited edition scoots in the UK, although Vespa’s limited edition models have traditionally carried a large premium over the models upon which they are based. Currently the entry level Primavera 50 moped starts at £3550, with the Primavera 125 retailing from £4550.
